Haworth · AI Transformation Strategy
Augmenting creativity. Simplifying insight. Accelerating innovation.
Haworth's AI strategy embeds intelligence at every level of the enterprise — from everyday tools that help members work smarter, to advanced capabilities that unlock new value, to enterprise platforms that scale AI responsibly across the organization. AI is not a side project. It is becoming the connective tissue of how we serve our dealers, empower our people, and grow our business.
Vision & Imperatives
Leverage human-centered AI to augment creativity, simplify data-driven insights, and accelerate innovation — with every member at the center of the transformation.
AI and data are enterprise-wide priorities — not siloed IT projects. Every initiative connects to business outcomes across all divisions.
Every AI initiative connects to a business outcome — enhancing dealer and customer experience, improving operational efficiency, or driving innovation in products and services.
Everyday AI for broad fluency. Expert AI for high-value specialization. Enterprise AI for governed, durable solutions. Each tier builds on the last.
AI augments human creativity, judgment, and productivity. It frees members from low-value tasks so they can focus on innovation, relationships, and problem-solving.
Every decision involving AI — from concept to deployment — is guided by clear principles covering fairness, transparency, accountability, security, privacy, and inclusivity.
Three Maturity Levels
Responsible AI
Every AI initiative — from a Copilot prompt to an enterprise platform — is evaluated against these principles. They are not aspirational. They are operational.
AI as the Work Experience Engine
Based on feedback from members across all areas of Haworth — these are the four outcomes our AI strategy is built to deliver.
Phased Implementation
The transformation unfolds in deliberate waves — each building capability, proving value, and preparing the ground for what comes next.
Change Management
Technology alone doesn't transform organizations — people do. Haworth's change management approach uses the ADKAR model to ensure every member is informed, engaged, and empowered to adopt AI in their work.
Data Readiness
Every AI initiative depends on the quality, accessibility, and governance of data. Haworth is undergoing a deliberate shift — from IT-controlled data silos to a business-led, federated model that puts data in the hands of people who need it.
The Cultural Shift Required
Tools Driving Data Intelligence
Key Enablers
Three concurrent areas of investment that underpin the entire strategy — without which AI initiatives lose effectiveness, adoption, and trust.
Centered on Members
Augmenting human work — not replacing it. Expanding what members can do. Freeing time for the work that only people can do. That's the transformation we're building.