A strategic guide for AI adoption, enablement, and cultural change at Haworth — built around people, not technology.
AI at Haworth is not about replacing people. It is about enabling them — putting members at the center of every decision we make.
Every member has access to AI tools that amplify their craftsmanship and make their work more meaningful.
AI is embedded naturally into daily workflows — not as a separate initiative, but as part of how we work.
Everything we do this year maps to one of these five strategic goals. They are specific, measurable, achievable, relevant, and time-bound.
Our communications strategy is a change management strategy first. We use a tiered content model, designated voices, and a consistent rhythm to normalize AI across the organization.
Our three-level AI training progression meets members at every stage of their journey — from first awareness through advanced agent use.
Not every member will approach AI the same way. We use persona-based thinking to tailor communications, training, and support.
We track progress against each goal using a combination of quantitative metrics and qualitative signals — reviewed quarterly.
| Goal | Key Metrics | Target |
|---|---|---|
| Change Management | Content cadence adherence, Viva Engage engagement, member sentiment | Weekly cadence maintained; positive engagement trend by Q2 |
| Copilot Adoption | Licenses deployed, training completions, active users, pin program participants | Licensing model by Q2; CoE in each major area by Q4 |
| Copilot Enablement | Agents deployed, governance docs completed, SMEs onboarded | 1+ functional agent live; full RACI documented by Q3 |
| Dealer Enablement Strategy | Surveys completed, listening sessions held, strategy doc delivered | Research complete by Q3; strategy document by Q4 |
| Operational Efficiency | Listening sessions held, opportunities documented, recommendations presented | Min. 3 areas covered; opportunity map presented to leadership |
Our goal is to ensure every interaction dealers have with Haworth is AI-enabled — making us the easiest, most capable partner in the industry.
This year is about building the foundation — understanding what dealers need and designing the strategy. Execution follows in Year 2.
We listen first, then recommend. Our approach to operational efficiency is grounded in HMS principles — focused, time-boxed sessions that produce insight, not immediate project execution.
Haworth AI Transformation
Everything you need to understand, adopt, and champion AI at Haworth — strategy, training, playbooks, and tools — lives in one place.